Megan’s Dog Training
A Dog Trainer Brand That Feels Like a Good Handshake.
Dog training · Brand identity, Logo system, Website
Megan’s Dog Training is a concept for a Fort Worth trainer who wanted to look as dependable as her results: a friendly graduate pup, a calm charcoal-and-blue palette, and a website that gets owners to book an evaluation.
Megan’s Dog Training is built on one picture: a dog in a graduation cap, holding its own leash. It says what Megan does without a word, teach dogs to be the best version of themselves, and the “Est. ’09” line shows owners that this is a trainer with years behind her.
Brand identity
The palette is charcoal, collar blue and biscuit cream, warm enough for a family business and steady enough to trust. The dog works alone as a stamp, an avatar or a tag, and stacks with the name for the full logo. Everything is set in friendly, rounded type, so a training certificate, a treat bag and a collar tag all look like they came from the same trainer.
The website
The website is built to book an evaluation. The first screen has a clear promise, a short form and a phone number, so a worried owner can ask for help in under a minute. It reads clean on a phone, which is where most dog owners will be looking.
