InnoTech
A Tech Brand Where the Future Fits in Your Pocket.
Smartphone technology · Brand identity, Logo system, Website
InnoTech is a concept for a company that manufactures innovative tech for smartphones. The brand needed to feel sharp, trustworthy and a step ahead: a soft, rounded mark, a deep-blue and violet palette, and a website that makes the products the star.
InnoTech makes the gear that lives on and around your phone. The name pairs “inno” and “tech” in two colors, so the idea and the product read as one, and the tagline, “Innovation starts here,” says plainly what the company is about.
Brand identity
The mark is built from rounded shapes that echo a phone screen and a single dot of violet for the spark of an idea. Deep blue brings trust, violet brings energy, and a pale cloud tone keeps product shots clean. The logo works as a full lockup on a box, as the icon alone on a phone case, and as a small badge on a charger.
The website
The website leads with the product and one promise: built for the phone in your pocket. The first screen shows a clear headline, two buttons and a single hero product, so a customer knows what InnoTech makes in a few seconds. It stacks cleanly on a phone, which is where most visitors will be.
