Holden Factory Outlet
A Streetwear Brand That Moves Before You Do.
Streetwear · Brand identity, Logo system, Website
Holden Factory Outlet is a concept for a streetwear label that wanted to look fast and sound loud: a slanted wordmark with an amber streak, a black-white-and-amber palette, and a website that sells the drop.
Holden Factory Outlet is built around speed. The name is stamped in heavy, slanted letters, and the amber streak behind the last two letters looks like a car leaving the line. It is a streetwear label that wants to be noticed from across the street, then remembered by the stitching.
Brand identity
Three colors do all the work: black, white and amber. The wordmark stays bold and slanted everywhere, with “Factory Outlet” set small and wide underneath so it reads like a label inside a jacket. It prints clean on a chest, embroiders cleanly on a cuff, and stands out on a hang tag, a sticker and a shipping box.
The website
The website is a store first. The opening screen announces the drop, shows the product big, and gives one clear button to shop it. On a phone the same layout stacks tight, so a customer can see the new piece and tap to buy without hunting.
